CONSUMPTION LEVEL

CONSUMPTION L EVEL

Provide consumers with high-quality video solutions through FPGA.

Consumer electronics continue to add new features and improve significantly every year. This rapid development has placed enormous competitive pressure on

consumer electronics manufacturers, who must adopt the latest technologies in their products in a timely manner.

SPEED TO MARKET

Using FPGA low-cost programmable logic and ASIC in your system can quickly achieve high capacity with zero risk, helping you to, cope with changes that exist almost all the time, while ensuring project delivery on time. Has a track record of consistently reliable product delivery, incorporating millions of FPGAS into market-winning consumer electronic product designs.

APPLICATION

With FPGA solutions, the consumer electronics industry can quickly bring new products to market in areas such as flat panel displays, portable entertainment players, and home networking products.

OVERVIEW |

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Analog-to-digital conversion (ADC) introduces many new standards in the field of audio and video, which greatly improves the quality

and economic affordability of multimedia digital experience,Moreover,with the development of broadband,consumers can easily

and conveniently use a variety of media. The digital revolution has achieved high quality and ease of use, leading to the development

of the following consumer electronics:

●The price of a flat screen TV for home entertainment (LCD, plasma and DLP) is reduced by more than 30 per cent a year, and more and

more households are using HDTV. With HDTV entering the average home and delivering high-definition (HD) content via broadband,

ground devices, cables and satellites, consumers can now easily experience what they feel in cinemas at home. With the popularity

of HD content and DVD players, HDTV will become the mainstream of development.

●Keep in touch. Whether at home or on the road, users always want to be able to keep in touch with family, and friends. In the past,

they used laptops to access the Internet and send and receive emails. However, with the increasing popularity of terrestrial and

mobile broadcasting services for handheld devices, broadband wireless connections (WIFi and WIMAX) have become widely used.

Mobile devices such as mobile phone PDA and portable media players are used to receive and receive audio, video and data.

Suppliers of such mobile devices continue to adopt new technologies to meet the needs of consumers.

●Traditionally, data and media devices are always separate, such as data-based PC and PDA, media-based television and portable

media players, and so on. However, the line between the two is blurring. because consumers need products that can process data

and media at the same time. New-generation consumer products must be able to process media and data at the same time on

the same platform. This convergence has prompted traditional data-centric companies, such as Microsoft and Cisco, to enter

the consumer market, making competition among traditional consumer brands more intense.

These development trends show that the consumer electronics market is in a stage of rapid development, manufacturers are facing great

competitive pressure, and strive to take the lead in seizing the market through their own unique and obvious advantages. However, a

successful product in the consumer market will soon attract competitors to Copy, resulting in a rapid drop in prices. In order to remain

competitive, consumer product manufacturers have to improve their products directly to support the latest technologies. With these factors

in mind, the life cycle of consumer products is rapidly shortening.

The traditional design method of using only ASSP or ASIC has great disadvantages. ASSP provides predefined feature sets and rarely supports

the latest technical features that manufacturers cannot take advantage of to highlight their products. The development cycle of ASIC is long,

SO it is difficult to adapt to the short product cycle of consumer market. Therefore, the new design method should be very flexible, can be

innovated quickly, and the cost of starting devielopment should be low. For system designers, this means that the combination of programmable

logic devices (PLD) and ASIC or ASSP can remain competitive in the consumer electronics market, flexibly respond to changes in demand, and

highlight product advantages.

WHY DID CONSUMER ELECTRONICS MANUFACTURERS CHOOSE US?

Figure 1 shows how programmable logic quickly makes products available in a timely manner during the initial release phase. Instead, relying on ASIC and ASSP

alone will force manufacturers to delay product releases, resulting in outdated product functionality. Using the PLD/ASIC- ASSP approach can ensure rapid

FPGA to structured ASIC migration approach to achieve rapid and low risk mass production. Only millions of FPGA are applied to consumer electronics design.

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